On January 13th, 2014, The Holls Collective celebrated its first birthday. For the occasion of this one-year anniversary The Holls took one week to fold and cast 1000 plaster party hats. The Holls Collective became a factory.

The birthday of The Holls Collective coincided with the New Year’s reception of The Hague’s most prominent art institutions and exhibition spaces. The visitors were allowed to take one party hat home, as a party favour.

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The Holls Birthday Party/New year's reception of Stroom Den Haag, Gemeentemuseum Den Haag, GEM museum of contemporary art, Fotomuseum Den Haag, Heden, GEMAK, De Besturing, Haagse Kunstkring, Nest, 1646 and the KABK.