B(usiness) as U(sual)

In collaboration with Showroom MAMA, The Holls Collective outsourced a performance script to an outsourcing company in India. The script contained instructions for the making of a group photo. A group of eight people from a theatre group in India was asked to decide on a group identity and take a photo considering the characteristics belonging to this identity. They were asked to document the whole process, the making of the photo as well as their discussion about identity. This script (and movie) were then produced by Swatantra Films, Pune India. Showroom MAMA was the initiator and producer of the exhibited works in Outsourcing Performance.

Click here for 'B(usiness) as U(sual)' on Vimeo



To promote our exhibition we made a performance for the event De Derde Dinsdag at Roodkapje in Rotterdam. Anna Visser interviewed us about 'Outsourcing Performance' and we used our script to answer her questions, turning the event into a work.

With contributions by:
Beyoncé Artists Collective (NL), Red Bandana Country Dancers (NL), The Holls Collective (NL), Leonie Kuipers (NL), Jaleel Roy-Lindsey (SR), Marcin Kaminski (PL)

For more info:
Showroom MAMA, outsourcing Performance Exhibition
Showroom MAMA
Witte de Withstraat 29-31

19.12.2014 - 08.02.2015



For the occasion of the farewell of Johan van Oord as the Head of the Fine Arts Department at the Royal Academy of Art The Hague, The Holls Collective...

Avantgarde en de Achterban #2

Confetti/Controle For the second edition of Avant-Garde en de Achterban the Holls created a true cross-pollination with 150 kilos of confetti. Conf...
B as U


B as U

B as U



Pia and Dora gave a lecture at the Master Artistic Research about this project.